TOP

品牌故事 Brand Story

 

 

美食天王愛麵成痴

在台灣,曾國城等於「美食」的代名詞,他說這個東西好吃,沒人敢懷疑。主持過大小美食節目的他,嚐遍各國美食,獨獨衷愛「麵」,累積了30年聞麵香、觀麵相、品麵嚐的心得,更心心念念的是如何讓大家吃到值得期待的麵。於是,「曾拌麵」在他的堅持之下誕生了。

 

曾拌麵五字訣:香、彈、麻、辣、韻

「曾拌麵」可謂他的心血之作與驕傲,逢人就問:「你吃過我的麵嗎?」他說,好吃的辣拌麵不能只有辣,必須要香、要彈、要麻、要辣、還要有回頭韻。因此曾拌麵改良關廟麵的波浪麵體,手工日曬,自然風乾,讓它更彈牙的同時,充分吸附醬汁。嚴選天然發酵

的黑豆製醬,佐以四川巴蜀花椒,大紅袍花椒、青花椒,朝天椒以低溫油泡萃取出香麻醇厚滋味,舌尖滿富辣的層次與韻味,口感記憶中餘味繚繞滑爽Q彈,就像一齣令人懷念的歌舞劇。

 

 

曾愛與真愛的米粉

2016年,曾國城為了喜愛米粉的老婆,研發出「曾粉」,將他對老婆的真愛,變成了大家的真愛。曾粉歷經一年的研發,克服了乾濕兩吃完美比例的困難度,推出「紅蔥肉燥、麻辣肉燥、海味叻沙、素香菇肉燥」四種口味,重新定義傳統米粉所帶來的味覺感受。

 

一個人可以吃得很簡單,但絕對不隨便」是曾拌麵的初衷,也是我們希望傳達給您的心意。

 

 

BRAND STORY

A Love of Noodles

In Taiwan, Tseng Kuo-cheng has become a byword for culinary excellence. If he gives a dish his seal of approval, few dare to disagree. As a veteran host of all manner of cooking shows, he has tried foods from every corner of the world. But the one thing he loves above all else is the humble noodle. And if there is one thing he has learnt from his gastronomic journey over the past 30 years it is how to make the perfect bowl of noodles. And thus Tseng Noodles was born.

The Principles of The Perfect Noodle
Tseng Kuo-cheng has poured his heart and soul into Tseng Noodles. When he meets someone new, he’ll ask them if they’ve tried his noodles. He’ll tell them that his spicy noodles are so good because not only are they spicy, but also fragrant, with just the right amount of bite and a flavor that lingers. To achieve this, Tseng Noodles use a noodle with ruffled edges. They are made by hand and dried by the sun and the wind. Not only does this give them their famous bite but also absorbs the accompanying sauce, made from naturally fermented black beans. Add to this several varieties of Sichuan peppers fried at low temperatures to bring out their full and mellow aromas and you have a rich, complex, unforgettable flavor.

Rice Noodles: A Love Story
In 2016, Tseng developed his own formula for rice noodles, a favorite dish of his wife’s. It took him a year to hone the perfect recipe. His efforts resulted in red onion minced pork sauce, spicy minced pork sauce, laksa, and vegetarian mushroom sauce; four flavors that set new standards for rice noodle dishes.

Tseng Noodle’s maxim is, “one can eat simply but one should not eat carelessly,” and that’s the message we hope to convey.